Bobs SEO

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services A visually attractive, contemporary and optimized website can get you leads and promote your business’s growth. Nevertheless, this doesn’t guarantee you anything. What you need is to drive qualified buyers to visit your site.  This is where a targeted SEO strategy becomes a necessity. Among the great benefits of an effective SEO strategy are a high rank in search results, more visibility and more chances of buyers coming to your site. For this approach to prove effective, you have to incorporate both onsite and offsite SEO elements. Onsite SEO , also called on-page SEO that encompasses that optimization of a website’s content. Its ranking factors are the following: Keywords refer to the search terms you are trying to rank for. Make sure to place them throughout your site and include them strategically into other elements that follow. Take note, however, that you should not go overboard with ...

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services A visually attractive, contemporary and optimized website can get you leads and promote your business’s growth. Nevertheless, this doesn’t guarantee you anything. What you need is to drive qualified buyers to visit your site.  This is where a targeted SEO strategy becomes a necessity. Among the great benefits of an effective SEO strategy are a high rank in search results, more visibility and more chances of buyers coming to your site. For this approach to prove effective, you have to incorporate both onsite and offsite SEO elements. Onsite SEO , also called on-page SEO that encompasses that optimization of a website’s content. Its ranking factors are the following: Keywords refer to the search terms you are trying to rank for. Make sure to place them throughout your site and include them strategically into other elements that follow. Take note, however, that you should not go overboard with us...

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services Time is as precious as your money if you’re running an e-commerce store regardless of the type. Fortunately, no matter how busy business owners can be, there are certain tasks that can be automated to save time and provide a more efficient business operation. One of the techniques for automating tasks is to determine those that require less creativity and needs a little variance. Once you have identified certain tasks per those two attributes, you can now prioritize and select the tasks that take up most of you and your team’s time. As an e-commerce business owner, if you’re looking into automating tasks within your operations, here are four that you can easily start with. Follow up on shopping cart abandonment Shopping cart abandonment is probably one of the biggest challenges that the e-commerce space has. In fact, it has been revealed that over trillion dollar worth of items is abandoned in ca...

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services Time is as precious as your money if you’re running an e-commerce store regardless of the type. Fortunately, no matter how busy business owners can be, there are certain tasks that can be automated to save time and provide a more efficient business operation. One of the techniques for automating tasks is to determine those that require less creativity and needs a little variance. Once you have identified certain tasks per those two attributes, you can now prioritize and select the tasks that take up most of you and your team’s time. As an e-commerce business owner, if you’re looking into automating tasks within your operations, here are four that you can easily start with. Follow up on shopping cart abandonment Shopping cart abandonment is probably one of the biggest challenges that the e-commerce space has. In fact, it has been revealed that over trillion dollar worth of items is abandoned in cart...

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services While marketing and HR teams can coexist in the same working environment without many conflicts, there never had a moment where these two had a collaborative and prolific relationship. Probably because marketing is focused on getting the company in the front line amongst its competitors, whereas HR is centered on hiring talents, managing employees, stimulating working engagement, and more. In truth, there is no need for these two different teams to collaborate, however, with how things turned out today; it could change the direction of air. By that, we mean with the new and latest trends and technological advancement, it is becoming important for marketing and HR teams to align with each other to help a business gain a competitive edge. Here are some great ways to make this productive collaboration happen. Alliance of your company’s brand At first glance, anyone would think that a company’s brandin...

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services While marketing and HR teams can coexist in the same working environment without many conflicts, there never had a moment where these two had a collaborative and prolific relationship. Probably because marketing is focused on getting the company in the front line amongst its competitors, whereas HR is centered on hiring talents, managing employees, stimulating working engagement, and more. In truth, there is no need for these two different teams to collaborate, however, with how things turned out today; it could change the direction of air. By that, we mean with the new and latest trends and technological advancement, it is becoming important for marketing and HR teams to align with each other to help a business gain a competitive edge. Here are some great ways to make this productive collaboration happen. Alliance of your company’s brand At first glance, anyone would think that a company’s brand...

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services What happens when you’re already using social media platforms and paid ads across several of them but your ads are not exactly getting you the results you desired? Perhaps you’re getting decent results but you’d like a bit more. Your ads could not be the problem. It could be your strategies for multiple advertising platforms that are creating havoc. Or, vice versa. No matter how much experience you’ve had, novice or seasoned marketer can make similar mistakes in the digital space. To avoid them (or at least a few of them), here are four things that you have to watch out for during the course of your online ad campaigns. Using the wrong platform Do not just base your platform preference on what most of your audience use. Rather, you also have to consider what is best for your brand and product or services. Only choose and use the ones that are most sensible for what you are offering. For instance, ...

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services What happens when you’re already using social media platforms and paid ads across several of them but your ads are not exactly getting you the results you desired? Perhaps you’re getting decent results but you’d like a bit more. Your ads could not be the problem. It could be your strategies for multiple advertising platforms that are creating havoc. Or, vice versa. No matter how much experience you’ve had, novice or seasoned marketer can make similar mistakes in the digital space. To avoid them (or at least a few of them), here are four things that you have to watch out for during the course of your online ad campaigns. Using the wrong platform Do not just base your platform preference on what most of your audience use. Rather, you also have to consider what is best for your brand and product or services. Only choose and use the ones that are most sensible for what you are offering. For instance...

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services Digital marketing is basically built on three components; metrics, analytics, and ROI. But what happens now if the reports that you are basing on for your marketing decisions are no longer effective and binding? While new technologies indeed move at a faster speed when it comes to evolution, the way technology is used also moves fast. Today, the things we considered were common knowledge can possibly become irrelevant tomorrow. To clear some of the misunderstandings, here are five digital marketing myths that you may or may not know already. High bounce rate calls for an emergency solution Some people don’t really consider this as a myth, however, this matter is best clarified than leave it to confuse people than they already are. Before—and even now for some—people tend to panic when they see that their overall bounce rate has increased. In truth, bounce rate has to be looked at on a page-by-page ...

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services Digital marketing is basically built on three components; metrics, analytics, and ROI. But what happens now if the reports that you are basing on for your marketing decisions are no longer effective and binding? While new technologies indeed move at a faster speed when it comes to evolution, the way technology is used also moves fast. Today, the things we considered were common knowledge can possibly become irrelevant tomorrow. To clear some of the misunderstandings, here are five digital marketing myths that you may or may not know already. High bounce rate calls for an emergency solution Some people don’t really consider this as a myth, however, this matter is best clarified than leave it to confuse people than they already are. Before—and even now for some—people tend to panic when they see that their overall bounce rate has increased. In truth, bounce rate has to be looked at on a page-by-pag...

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services A great online marketing strategy is only considered as such when you have taken full advantage of all its benefits. You won’t be able to do that if you make critical marketing mistakes that will put a damper on your digital marketing strategy. For instance, a slow loading web page will make you lose brownie points no matter how good your keyword optimization is. Which is why it is important to learn about the possible online marketing mistakes you could come across during the existence of your small business. You have not established a clearly defined target audience. Marketing your business to every consumer using one strategy won’t optimize your online marketing success. Sure, this could drive traffic to your website, however, sooner or later, you are bound to found out that most of your site visitors are not converting into paying customers. In order for you to maximize the benefits of your dig...

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services A great online marketing strategy is only considered as such when you have taken full advantage of all its benefits. You won’t be able to do that if you make critical marketing mistakes that will put a damper on your digital marketing strategy. For instance, a slow loading web page will make you lose brownie points no matter how good your keyword optimization is. Which is why it is important to learn about the possible online marketing mistakes you could come across during the existence of your small business. You have not established a clearly defined target audience. Marketing your business to every consumer using one strategy won’t optimize your online marketing success. Sure, this could drive traffic to your website, however, sooner or later, you are bound to found out that most of your site visitors are not converting into paying customers. In order for you to maximize the benefits of your d...

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services Business reviews play an important role in defining the success or failure of a business. A positive business review can enhance one’s online marketing efforts while a negative business review can cause serious problems in the marketing outputs. Most people read online reviews before deciding on which product or service to purchase. Therefore, the more good reviews your business has. the more chances you have of earning more customers. It does not only boost the credibility of a business but it also opens up an opportunity to optimize their online marketing strategy and yield to more profits. Below are four online marketing components that are hugely impacted by business reviews. Brand building and reputation It goes without saying that a business is only considered to be growing if it has completely met the requirements of their clients and employees. You do not need to have those fancy logos and ...

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services Business reviews play an important role in defining the success or failure of a business. A positive business review can enhance one’s online marketing efforts while a negative business review can cause serious problems in the marketing outputs. Most people read online reviews before deciding on which product or service to purchase. Therefore, the more good reviews your business has. the more chances you have of earning more customers. It does not only boost the credibility of a business but it also opens up an opportunity to optimize their online marketing strategy and yield to more profits. Below are four online marketing components that are hugely impacted by business reviews. Brand building and reputation It goes without saying that a business is only considered to be growing if it has completely met the requirements of their clients and employees. You do not need to have those fancy logos an...

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services No budget, low budget, or high budget, busy or not, it doesn’t matter because, in this digital world, it is imperative to connect to your customers online and show them that you care because that’s exactly the place where you can best target them. However, if there is one thing more important than implementing your digital marketing campaign, it is to check their performance. Well, it cannot be denied that this takes not just time, but also marketing experience, which obviously, not everyone has right now. This is especially true for small businesses that like to make a difference but only with a very limited budget for their campaigns. As a result, they end up doing it themselves since they tend to direct their sources to other aspects like labor, quality, and craft. Unfortunately, these admirable marketing efforts are often in vain as they are not the most favorable in this digital era. If your busin...

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services No budget, low budget, or high budget, busy or not, it doesn’t matter because, in this digital world, it is imperative to connect to your customers online and show them that you care because that’s exactly the place where you can best target them. However, if there is one thing more important than implementing your digital marketing campaign, it is to check their performance. Well, it cannot be denied that this takes not just time, but also marketing experience, which obviously, not everyone has right now. This is especially true for small businesses that like to make a difference but only with a very limited budget for their campaigns. As a result, they end up doing it themselves since they tend to direct their sources to other aspects like labor, quality, and craft. Unfortunately, these admirable marketing efforts are often in vain as they are not the most favorable in this digital era. If your bus...

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services The digital marketing industry has shifted in more ways than anyone could count and even more so with the SEO profession. As Google continues to alter their algorithms, SEO specialists are scrambling to keep up with the latest practices. Due to the highly competitive environment, some of the most common methods have already lost their effectiveness. Since many people looked up to Google as a role model, it made sure that it has the best specialists in the world to keep its algorithm free from harmful activities that may damage its search results. However, in the case of other non-Google SEO specialists, they have work on their own to ensure that their websites follow the current algorithm. Having the knowledge of how much algorithm has evolved over time is not enough, but it is also necessary to employ SEO specialists that possess the following traits and skills. Rational and objective thinking Work...

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services The digital marketing industry has shifted in more ways than anyone could count and even more so with the SEO profession. As Google continues to alter their algorithms, SEO specialists are scrambling to keep up with the latest practices. Due to the highly competitive environment, some of the most common methods have already lost their effectiveness. Since many people looked up to Google as a role model, it made sure that it has the best specialists in the world to keep its algorithm free from harmful activities that may damage its search results. However, in the case of other non-Google SEO specialists, they have work on their own to ensure that their websites follow the current algorithm. Having the knowledge of how much algorithm has evolved over time is not enough, but it is also necessary to employ SEO specialists that possess the following traits and skills. Rational and objective thinking Wo...

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services Small businesses have a hard time keeping up with their competitors—especially those that have been in the industry for a while now. On top of that, they have to deal with running their business using their little to no experience at all. In spite of the seemingly never-ending list of challenges you are and will be facing, it should not deter you from achieving your entrepreneurial dreams. Your way does not have to be a long and tedious process, nor does it have to be an impossible goal. As you are probably aware by now, marketing takes up the front line when it comes to business growth and development. That said, not everything that worked well years ago can still be as equally effective today. Thus, it is of paramount importance to make yourself informed on the new areas to focus on in today’s marketing space. These areas include the following: Social media Without a doubt, social media is among...

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services Small businesses have a hard time keeping up with their competitors—especially those that have been in the industry for a while now. On top of that, they have to deal with running their business using their little to no experience at all. In spite of the seemingly never-ending list of challenges you are and will be facing, it should not deter you from achieving your entrepreneurial dreams. Your way does not have to be a long and tedious process, nor does it have to be an impossible goal. As you are probably aware by now, marketing takes up the front line when it comes to business growth and development. That said, not everything that worked well years ago can still be as equally effective today. Thus, it is of paramount importance to make yourself informed on the new areas to focus on in today’s marketing space. These areas include the following: Social media Without a doubt, social media is amo...

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services Small businesses are exposed differently when it comes to financial risks compared to bigger and more established companies. For starters, they don’t have the same financial capacity as large organizations have at their disposal. As a result, small businesses are more defenseless to closure much faster than bigger companies can survive while having a poor bottom line. Small lending business, for instance, are more vulnerable to financial risks since they are directly dealing with the financial wellbeing of their clients as well as their ability to repay the obligation. Taking those things into consideration, below are four types of financial risks that small business is likely to encounter in its existence than its larger counterparts. Credit risk Credit risk is the potential that a borrower will fail to pay up their financial obligation on the date and terms agreed when the loan was issued. Any in...

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services Small businesses are exposed differently when it comes to financial risks compared to bigger and more established companies. For starters, they don’t have the same financial capacity as large organizations have at their disposal. As a result, small businesses are more defenseless to closure much faster than bigger companies can survive while having a poor bottom line. Small lending business, for instance, are more vulnerable to financial risks since they are directly dealing with the financial wellbeing of their clients as well as their ability to repay the obligation. Taking those things into consideration, below are four types of financial risks that small business is likely to encounter in its existence than its larger counterparts. Credit risk Credit risk is the potential that a borrower will fail to pay up their financial obligation on the date and terms agreed when the loan was issued. Any ...

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services Consumers have high expectations for businesses when it comes to providing an efficient, seamless, and easy to use payment processes. Unbeknownst to them, this matter is not as easy as it seems especially now that it has become an urgent must-do for businesses due to the fact that countless of people that use mobile devices when shopping online continues to increase. Many smaller companies are still on the negative side regarding the adaptation of digital solutions. And these businesses frequently encounter issues with their not-so-dependable systems and their lack of right e-commerce software. Needless to say, there will always be those that are not so keen on adapting to the latest trends and lag behind in the digital world. There are actually numerous things to consider if you decide to build an e-commerce channel and among the grave decisions to make is choosing the right payment system. In fact, ...

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services Consumers have high expectations for businesses when it comes to providing an efficient, seamless, and easy to use payment processes. Unbeknownst to them, this matter is not as easy as it seems especially now that it has become an urgent must-do for businesses due to the fact that countless of people that use mobile devices when shopping online continues to increase. Many smaller companies are still on the negative side regarding the adaptation of digital solutions. And these businesses frequently encounter issues with their not-so-dependable systems and their lack of right e-commerce software. Needless to say, there will always be those that are not so keen on adapting to the latest trends and lag behind in the digital world. There are actually numerous things to consider if you decide to build an e-commerce channel and among the grave decisions to make is choosing the right payment system. In fact...

Original author Bobs SEO Las Vegas - Affordable Search Engine Optimization Services Successful businesses wouldn’t be where they are right now if not for a great marketing strategy to support them. In the past, B&M stores were the only way to shop for products. However, today, e-commerce stores have become the new trend of purchasing and selling goods. While many people still go to physical stores, a significant number are also fond of the idea of buying items without the need to step out of their homes. This is probably why many entrepreneurs are expanding their reach in the internet buy being fully immersed in the e-commerce space. If you’re one of them, then below are some common traps that you may or may not fall into during your online business venture. Look out for them to ensure that your business will flourish the way you want it to. Poor email marketing Email marketing, when done properly, can greatly help you in boosting brand awareness and keeping your customers upd...