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Omnicom Media Group has begun initial brand tests with VideoAmp and Disney Advertising this quarter within the clean room. The integration allows OMG to match first-party, second-party and third-party audiences in its Omni marketing orchestration system to measure delivery across platforms, Geoffrey Calabrese, chief investment officer of Omnicom Media Group North America, said in a statement. The clean room integration gives OMG clients “unprecedented visibility into the totality of their cross-platform video performance,” Calabrese said. “This partnership overall is about finding the right consumers in the right spot across the Disney portfolio for any given client campaign.” Disney’s scale and reach will help brands understand unduplicated reach across platforms, Calabrese said. “Matching advanced audiences across the Disney portfolio to maximize reach and limit frequency in a hyper-precise way is what we enable” through the integration, Calabrese said. “Now we have the ability

Football has changed with the Qatar World Cup – not necessarily for the better – and the decision by the US-based Glazer clan to put Manchester United up for sale for a rumoured $5bn may lead to further dramatic changes. At anything like that kind of price likely bidders will need very deep pockets – the new US owners of Chelsea have set the bar at £2.5bn, only to see the team start to lose – while the newish Saudi owners of Newcastle have watched their team rise into the Premiership’s top four, dizzy heights it hasn’t occupied since it was bankrolled by millionaire Sir John Hall with Kevin Keegan as manager. The Saudi state, in effect, owns Newcastle, Manchester City is Abu Dhabi’s and PSG in France is Qatar’s. Would the Saudis swap Newcastle for Man United? Stranger things have happened in the world of sportswashing although there would obviously be an outcry. The Glazers paid £709m for Man U back in 2005 in a heavily leveraged buyout. In effect the club has cost them nothing

19th & Park produced the video to coincide with Save The Music’s 25th anniversary, while highlighting its mission to help students, schools, and communities reach their full potential through the power of making music. “We wanted the students at the forefront, just as much as the music,” explains William Oaks IV, 19th & Park Executive Producer. “That meant going into the schools in order to film kids in their element, which can be a delicate process. I am someone who often says that the arts as a kid saved my life. It was dance and music that inspired me and it was a great joy for me, personally, to work with young people who also share that passion.” Production took place at schools in Newark, NJ, and Brooklyn, NY, respectively, where the team captured footage of numerous students currently enrolled in Save The Music, all underscored by the upbeat rhythms of “I Need You” by multi-Grammy and Oscar-winning artist Jon Batiste — an artist who is himself heavily involved in mus

There’s no mention of the metaverse in the new ad, unlike February’s spot, which characterized the metaverse as a space to resist. “While the others look to the metaverse and Mars, let’s stay here and restore ours,” McConaughey said in the first installment, encouraging sustainability over virtual reality. Salesforce doesn’t have a metaverse strategy, but it is piloting its own NFT marketplace to provide a no-code solution to customers. “The March” also takes a small shot at so-called “cancel culture”—“Let’s have less cancellation, and more conversation,” McConaughy says.  The ad’s debut on Thanksgiving isn’t just because Americans will already be thinking about gratitude, Franklin said. The worsening economic situation in the U.S. and across the globe means that businesses are having to adjust accordingly, which Franklin sees as a perfect time to consider more responsible business practices. Having a strong environmental, social and governance position, for example, can help a c

It’s become increasingly clear in the past few years how integral small and medium businesses (SMBs) are to the success of our global societies—and yet, we hear from you that being a small business today is harder than ever. In our always-on digital reality, SMBs need smarter solutions to grow their online presence and acquire new customers. And those solutions need to be easy to use, time-saving, cost-efficient, and reliable. Today, Microsoft Advertising is proud to announce that we’ve launched a newly redesigned Smart Campaigns experience with a new Multi-platform feature in the United States to make online advertising for small businesses easier, smarter, and better at helping you reach more customers across leading advertising and social media platforms. New Smart Campaigns make getting started simpler and easier than ever Time is money, right? We know that how you spend your time matters to the success of your business, so we’ve enhanced our Smart Campaigns to save you time